United to Reflect Our Heritage On the occasion
Objective of the Initiative
An interactive awareness event aimed at creating joint community action that reflects the cultural
heritage of the Asir region, focusing on agriculture and farmers. The event includes distributing
seedlings, educational workshops, cooking activities, handcrafted exhibits, and participation by
farmers and chefs.
Implementation Mechanism
• Conducting a number of educational workshops.
• Providing booths for participants.
• Distributing seedlings to farmers interested in coffee cultivation.
• Displaying products from the Taste Ark.
• Tasting Asir’s local goods.
• Preparing dishes that reflect Asir’s heritage.
Proposed Booths
• Coffee booth
• Food and cooking booth
• Taste Ark products booth
• Handicrafts booth
